Requirements
- No special requirements. Course for any who want to
build a career at marketing, sales, management, business and
entrepreneurship.
Description
Welcome to course:
Professional Diploma in Copywriting and Business Writing
You will know about: what is
copywriting, its prospects, selling texts formulas, how to write SEO-texts, how
to write texts for social media, SMS mailing, email mailing, how to write texts
for landing pages, how to affect on reader and their emotions, how to write
emotional texts, structure of commercial offers and technical tasks, how to
look for a job and lifehacks for applying for a job.
Course provided by MTF
Institute of Management, Technology and Finance
MTF is the global
educational and research institute with HQ at Lisbon, Portugal, focused on
business & professional hybrid (on-campus and online) education at areas:
Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center
focused on research activities at areas: Artificial Intelligence, Machine
Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency &
Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic
Commerce, Internet of Things.
MTF is the official
partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce
and Industry.
MTF is present in 208
countries and has been chosen by more than 380,000 students.
After finishing a course you will
get: key knowledge about the work of a copywriter, text formats, how to write
them and where to use them; selling texts and their formulas; rules for writing
SMS and email mailing; rules and structure of writing SEO texts; rules for
writing a commercial offer; text styles, where and how to look for work
Course Plan:
1. About profession, text styles
and formats
2. Emotions in texts
3. Texts for social media and
landing page, SEO text
4. Selling texts
5. Commercial offer
6. Technical specification, where
and how to look for a job
Course Full Description and
Welcome Letter:
Hello!
Welcome to the сopywriting course
In this course, we will learn the
key and most important knowledge and skills for a copywriter. The course is
compiled based on my experience and the requirements of different companies.
I want to draw your attention to
the fact that each lesson has its own homework. By completing these tasks, you
will be able to better understand the material covered and already replenish
your portfolio.
After completing this course, you
can safely get a job without being afraid of not knowing something.
A little about me
My name is Zhansaya, but for you
I'm just Saya
I've been writing since I was a
teenager. At first it was longreads for my Instagram, then I decided to
monetize my skills and got a job as a copywriter in an educational center. Then
I worked as a freelance copywriter in an advertising agency, in the medical and
educational fields.
I really love this profession: it
gives you the opportunity to express your creativity, regulate your work
schedule and grow professionally.
I wish you new knowledge and hope
that the course will be useful and effective for you!
Linked topics:
- Copywriting
- Content writing
- copy writing
- copywriter
- Content Creation
- SEO copywriting
- social media content creation
- digital content creation
- Writing
- creative writing
- blog writing
- business writing
- business English
- technical writing
- business communication
- Creative Writing
- story writing
- content creation
- content marketing
- content creator
- SEO
- SEO strategy
- content strategy
- content writing course
- SEO content writing
- content writer
- SEO training
Who this course is for:
- Course for any who want to build a career at
marketing, sales, management, business and entrepreneurship.
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