Requirements
- Are familiar with using social media platforms like
Facebook, Instagram, or TikTok. Have basic computer skills (browsing,
typing, uploading). Can access a laptop or desktop (preferred for
assignments and tools). Are willing to learn, practice, and engage with
real-world brand examples.
Description
In today’s digital-first world,
social media is more than just a platform for communication—it's a powerful
tool for branding, customer engagement, and business growth. This comprehensive
course, Mastering Social Media Marketing & Management, is
designed to equip students, entrepreneurs, freelancers, and career changers
with the skills and confidence to succeed in the fast-paced world of social
media.
Course Objective:
The primary goal of this course
is to provide learners with a deep understanding of how to strategically plan,
execute, and manage effective social media campaigns across platforms such as
Facebook, Instagram, LinkedIn, Twitter, TikTok, and more. From creating
engaging content and managing communities to running paid ads and analyzing
performance metrics, students will gain the practical, real-world knowledge
needed to thrive in any industry.
Course Relevance:
Social media is now integral to
nearly every organization—from startups and e-commerce brands to NGOs and
multinational corporations. The demand for skilled social media professionals
continues to grow as businesses compete for attention in the crowded digital
space. This course responds directly to that demand, offering actionable
strategies and modern tools used by today’s leading marketers and managers.
What Students Will Learn:
- How to create a full social media strategy aligned
with business goals
- Best practices for content creation, branding, and
storytelling
- How to use scheduling, automation, and analytics
tools effectively
- How to run paid ad campaigns on platforms like
Facebook and Instagram
- Community management, customer service, and crisis
response on social media
- How to grow your personal brand and build a portfolio
for clients or employers
Career & Workplace Impact:
Whether you aim to become a
social media manager, digital strategist, freelance marketer, or business
owner, this course gives you the tools to stand out. You’ll complete hands-on
projects, develop a professional portfolio, and gain a certificate that can be
added to your resume and LinkedIn profile. In a job market where digital
fluency is no longer optional, this course prepares you to contribute
meaningfully to any organization’s online success—and helps you position
yourself as a modern, tech-savvy professional.
Who this course is for:
- Beginners looking to break into digital or social
media marketing.
- Marketing students who want practical, platform-based
skills.
- Entrepreneurs and small business owners aiming to
grow their brand online.
- Freelancers or aspiring social media managers wanting
to build client services.
- Nonprofits, creatives, and coaches who want to
leverage social media for impact.
Course Link
Mastering Social MediaMarketing and Management
Social Media Marketing and
Management Content Creation Instagram Facebook Ads TikTok Marketing Online
Marketing
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