Requirements
- For a better learning experience, we suggest you to
use a laptop / mobile phone / pen and paper for taking notes, highlighting
important points, and making summaries to reinforce your learning.
- No prior knowledge or experience in marketing is
required. This course starts with the fundamentals and builds from there.
A basic understanding of business concepts is helpful but not essential.
All you need is a willingness to learn how companies connect with their
customers and build successful brands!
Description
Welcome to course:
Digital-First Marketing Management Professional Certificate
Ready to unlock the power of
effective marketing and drive business success in competitive, digital-first
landscape?
We are thrilled to announce the
launch of the "Digital-First Marketing Management Professional
Certificate" from MTF Institute of Management, Technology and
Finance!
This comprehensive certificate
course is designed to equip you with a solid foundation in the core concepts
and strategies essential for effective marketing in any industry, specifically
tailored for the demands of the digital age.
What you'll gain:
- A deep understanding of the fundamental principles
driving business success through marketing.
- Skills to analyze the dynamic marketing environment,
identifying opportunities and challenges.
- Mastery of Market Segmentation, Targeting, and
Positioning (STP).
- Insights into Consumer Behavior and the
decision-making process.
- The ability to develop robust Marketing Strategies
and make informed Pricing Decisions.
- Expertise in Integrated Marketing Communications
(IMC) for impactful messaging.
This course provides the
essential knowledge to navigate the exciting world of marketing, preparing you
to effectively connect with customers and achieve sustainable growth.
Learn from the Best:
Your instructor is Dr.
Alex Amoroso, a seasoned professional with a Doctorate (awarded distinction
and honor) and extensive experience blending academic excellence with
high-impact industry roles in strategy, product development, and R&D across
diverse sectors including Banking & Finance, PropTech, and Consulting.
Why MTF Institute?
As a global educational and
research institute with HQ in Lisbon, Portugal, MTF is trusted by over 775,000
students across 217 countries. We are proud partners of industry leaders like
IBM, Intel, and Microsoft, focused on providing cutting-edge hybrid education.
Whether you're an aspiring
marketing professional, a business student, an entrepreneur, or looking to
upskill for the digital era, this certificate will equip you with invaluable
knowledge and skills.
Learn more and register today!
Course provided by MTF
Institute of Management, Technology and Finance
MTF is the global
educational and research institute with HQ at Lisbon, Portugal, focused on
business & professional hybrid (on-campus and online) education at areas:
Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center
focused on research activities at areas: Artificial Intelligence, Machine
Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency &
Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic
Commerce, Internet of Things.
MTF is the official
partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce
and Industry.
MTF is present in 217
countries and has been chosen by more than 775000 students.
Course Author:
Dr. Alex Amoroso is
a seasoned professional with a rich background in academia and industry,
specializing in research methodologies, strategy formulation, and product
development. With a Doctorate Degree from the School of Social Sciences and
Politics in Lisbon, Portugal, where she was awarded distinction and honor for
her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise
to the table.
In addition to her doctoral
studies, Ms. Amoroso has served as an invited teacher, delivering courses on to
wide range of students from undergraduate level to business students of
professional and executives courses. Currently, at EIMT in Zurich, Switzerland,
she lectures for doctoral students, offering advanced instruction in research
design and methodologies, and in MTF Institute Ms. Amoroso is leading
Product Development academical domain.
In synergy between academical
and business experience, Ms. Amoroso achieved high results in business career,
leading R&D activities, product development, strategic development, market
analysis activities in wide range of companies. She implemented the best market
practices in industries from Banking and Finance, to PropTech, Consulting and
Research, and Innovative Startups.
Alex Amoroso's extensive
scientific production includes numerous published articles in reputable
journals, as well as oral presentations and posters at international
conferences. Her research findings have been presented at esteemed institutions
such as the School of Political and Social Sciences and the Stressed Out
Conference at UCL, among others.
With a passion for
interdisciplinary collaboration and a commitment to driving positive change,
Alex Amoroso is dedicated to empowering learners and professionals for usage of
cutting edge methodologies for achieving of excellence in global business world.
Course Description
Are you ready to understand the
fundamental principles that drive business success in today's competitive
landscape? Do you want to learn how companies connect with their customers,
build strong brands, and achieve sustainable growth? This comprehensive "Marketing
Management" course is designed to provide you with a solid foundation in
the core concepts and strategies essential for effective marketing in any
industry.
We'll start by introducing you to
the world of marketing management and its crucial role in business. You'll
learn how to analyze the dynamic marketing environment, identifying the
opportunities and challenges that can impact a company's strategy. A key focus
will be on understanding your customers: we'll dive deep into market
segmentation, teaching you how to divide the market into meaningful groups,
target the most promising segments, and position your product or service
effectively in their minds. You'll also explore the fascinating world of
consumer behavior, understanding how customers make decisions and what
influences their choices.
Building on this foundation, you
will learn the process of developing robust marketing strategies. We'll cover
strategy formulation, exploring different approaches to compete and create
value. Pricing is a critical element, and you'll gain insights into various
pricing strategies and how to make informed pricing decisions. Finally, we'll
examine Integrated Marketing Communications (IMC), understanding how to
coordinate different communication channels to deliver a consistent and
impactful message to your target audience.
By the end of this course, you
will have a comprehensive understanding of the marketing management process,
from analyzing the environment and understanding customers to developing
strategies and executing communication plans. Whether you're an aspiring marketing
professional, a business student, an entrepreneur, or simply curious about how
marketing works, this course will equip you with the knowledge and skills to
navigate the exciting world of marketing.
Join us to unlock your potential
in marketing management and learn how to drive business success by effectively
connecting with your customers!
Who this course is for:
- This course is ideal for aspiring marketing
professionals, business students, entrepreneurs, small business owners,
and anyone looking to understand the core principles of marketing
management. If you want to learn how to analyze markets, understand customers,
develop effective strategies, and make key marketing decisions, this
course is for you.
Course Link
Digital-First
Marketing Management Professional Certificate
How to analyze a dynamic
marketing environment, identifying the opportunities and challenges that can
impact a strategy
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